Television & Radio Production

Our conceptual development and pre-production expertise is utilised in order to ensure that the use of air time is consistent with campaign strategy, and that client needs will be achieved.

Local and/or International production specialists are engaged according to the complexity and budget parameters of each campaign.

Television also offers the greatest creative opportunity among the traditional media. It has visual elements like print and audio like radio, but it also has dynamic movement. Advertisers often try to tell stories within their ads that have an impact on the audience. Creativity can give greater meaning to a brand beyond its basic product. With TV, you can target emotional connections, incorporate characters that the audience can relate to and offer multi-sensory appeal.

Radio and newspapers offer the most timely ad placements of any of the traditional media. This benefits the advertiser in two ways. One is that the turnaround time on getting an ad on air is very brief. A common time frame of a radio ad is three weeks production and two weeks to develop a total media buy. This is to produce an ad of strong quality and to buy significant air time. Small businesses can often produce and place on ad in just a few days. Timeliness also means that you can deliver more timely messages to promote current business activities and promotions.

Media Partners utilizes media relationships in unison with an integrated campaign to ensure that the share of voice in the market place is amplified.